National institute of digital marketing

 W hat is Influencer Marketing? Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. 15 Influencer Marketing Trends to Watch in 2023 Influencer marketing is a constantly evolving field, with new trends and strategies emerging all the time. Here are 15 influencer marketing trends to watch in 2023 1. Rise of micro and nano influencers: Smaller influencers with highly engaged audiences will continue to gain popularity as brands look for more authentic and niche connections with consumers. 2. Increased focus on video content: Video content will continue to dominate social media platforms, with influencers creating more video-based content to engage their followers. 3. Influencers as brand ambassadors: Brands will increasingly work with influencers as long-term brand ambassadors, rather than one-off partnerships. 4. Influencers as content creators: Influencers will be seen as more than ju...